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Website last edited 3rd January 2007 at 19:15 G.M.T.

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These are some of the best personal firewalls and Internet security products and services that are available free for personal use.

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A fatastic utility disk for sorting out all manner of computer problems. The Ultimate Boot CD ROM can be downloaded with lots of other useful computer problems.

1. Freshbooks Invoicing and Timesheets
Freshbooks is an online estimating, invoicing, project management and time tracking service that gives your business a professional image, no matter how small. I use it to invoice all my clients online and it can even be set up to automatically bill and debit the credít cards of recurring clients every month. It also has built in staff timesheets and project management tools for online collaboration.

2. XML Sitemaps Generator
The XML Sitemap Generator trawls through all levels of your site to generate an XML sitemap. It also gives you a running count of pages, provides a text-based URL líst and a HTML sitemap you can import straight into your site. The online version of the generator is free for sites of less than 500 pages, but there's also a low-cost script-based version for large sites that can be set up to automatically index your site, upload an updated XML file to your server and ping Google and Yahoo when done.

3. Proposal Kit
ProposalKit takes the chore out of creating and tailoring client estimates and proposal contracts. With over 200 pre-designed self-guiding templates ready to fill in the blanks with your company, project/product/service and client information, ProposalKit has already half completed your proposal for you.

4. ClickTracks
As far as site analytics goes, the depth and accuracy of data provided by ClickTracks just can't be beaten, in my opinion. The visual analysis ClickTracks provides is probably its best known feature, with statistical data overlaying actual screenshots of your web site pages. The ability to flag individual visitors or groups of visitors based on unique identifiers (such as all persons who visited page x or all persons who bought product d) provides a level of analysis that other analytical packages can't compete with.

5. AWeber
AWeber is a multiple auto responder and mailing líst management service rolled into one. Members can send an unlimited number of campaigns, follow up messages, and newsletters to an unlimited number of approved opt-ín lists. For newsletter purposes, a wide range of templates are provided, as are free training guides and videos to help you create campaigns.

6. JROX
JROX Affilíate Manager software (JAM) is a super powerful affilíate program that includes follow up email tools, email broadcasting, custom URLs and the ability to create up to 10 affilíate downlink levels. It offers affiliates groovy 3d Flash-based graphs and charts displaying their referrals and commissions and an organized marketing tools area for storage of banners, links and promotional materials.

7. Keyword Discovery
Keyword Discovery is an advanced keyword research and search term suggestion tool produced by Trellian.

8. Google Analytics
Google Analytics is free web-based site metrics / analytics software hosted by Google. After you include tracking code on all selected pages of your site, Google collects data regarding visitor activity and then you are able to log into an Analytics interface and view site activity and produce reports.

9) Backlinkwatch.com
Type your URL into Backlink Watch and get complete detailed information about the quality and quantity of backward links pointing to your website. It will show you anchor text, Google Toolbar PageRank, total outbound links on that page and nofollow flag for each of your inbound links available.

10) Jim Boykin's tools
A collection of 17 free SEO tools developed by Jim Boykin and his staff, including a cache analyzer, Backlink checker, keyword density tool and multiple inbound and outbound link checking tools.

11) Google Webmaster Central
Google Webmaster Central is Google's one-stop shop for webmaster resources. It contains answers to common questíons about Google crawling and indexing and guidelines for webmasters to follow when publishing their content. It also provides statistics, diagnostics and management of Google's indexing of your website, including Sitemap submission and reporting.

12) Yahoo! Site Explorer
Yahoo! Site Explorer is Yahoo's version of Google Webmaster Tools. It allows you to explore all the web pages indexed by Yahoo! Search, view the most popular pages from any site, view a comprehensive site map and find pages that link to that site or any page.

13) Ranks.nl
Ranks.nl is a keyword density and page prominence indicator. Type in a URL and target keywords to determine the page density and prominence for certain keywords within the page text and/or HTML tags.

14) Rex Swain's Tools
Rex Swain is an independent software developer who has uploaded a range of his custom server tools and demos to his web site. Tools include an RGB color sampler, HTTP Cookie Demo, a HTML sampler and an email form demo.

15) SearchStatus for Firefox
SearchStatus is a toolbar extension for Firefox and Mozilla that allows you to see how any and every website in the world is performing in the search engines.

16) Microsoft Excel
Microsoft Excel is probably the world's most popular spreadsheet application. Apart from its powerful formulas for financial reporting, Excel charts and spreadsheets are great for site analytics analysis and sharing, sitemap creation, SEO/PPC campaign reporting and tracking link building campaigns.

17) Google Reader
Google Reader is a RSS and XML feed reader that constantly checks your favorite news sites and blogs for new content and presents them to you in one interface. It also allows you to share sites/pages of interest with others.

18) Blogger
Blogger is a popular online blog provider and templating service owned by Google, where you can quickly set up a blog of your own to post thoughts, interact with people, and more.

19) The Lynx Viewer
The Lynx Viewer developed by YellowPipe allows webmasters to see what their pages will look like when viewed with Lynx, a text-mode web browser. This view is very similar to how search engine robots see your site.

20) Basecamp
Basecamp is an online collaboration and project management service designed for staff and clients to manage internal and client projects from multiple locations.

So there you have it - 20 of the most popular time-saving tools to help you with your search engine marketing efforts.

1. SEO Toolbox
The SEO Toolbox is a collection of 11 free SEO tools developed by the team at SEOmoz, including a backlink checker, URL inclusion checker, an outbound link checker, domain age detection and a PageRank checker.

2. EditPlus
EditPlus is a 32-bit text editor, HTML editor and programmers' editor for Windows. While it can serve as a good replacement for Notepad, it also offers many powerful features for Web page authors and programmers.

3. WordPress
Like Blogger, WordPress offers hosted blogging and blog templates. Unlike Blogger, WordPress also offers a stand-alone publishing platform to enable you to host and fully manage your own blogs.

4. Marketing Experiments
MarketingExperiments is an online laboratory engaged in research publishing and education. Their mission is to test and document every conceivable marketing method on the Internet.

5. Web Page Analyzer
Web Page Analyzer is a free web page analysis tool and web page speed tester to help you improve your web site's performance. Enter a URL and the tool will calculate page size, composition, and download time.

6. Web Accessibility Toolbar
The Web Accessibility Toolbar has been developed by the Web Accessibility Tools Consortium to aid manual examination of web pages for a variety of aspects of accessibility. It's particularly helpful for site usability testing and there are versions for both Opera and Internet Explorer users.

7. Search Engine Friendly Layouts
SearchEngineFriendlyLayouts offers CSS-based layouts that are known to be search engine friendly (easier for search engine robots to index). All of the XHTML, CSS and Javascrípt code used in the layouts are provided for use free of charge.

8. The Interactive HTML Tutorial
Dave's Interactive HTML Tutorial is a tutorial for anyone who is serious about learning HTML code or who just wants to brush up on some of the basics. It includes code descriptions and integration examples.

9. Indextools
Indextools is another popular web site analytics program that also offers built-in PPC bid management tools.

10. WordTracker
WordTracker was one of the very first keyword research tools available on the Internet. It helps you pinpoint the most popular keywords for your product and services, generate thousands of relevant keywords to improve your organic and PPC search campaigns, research your online markets and find niche opportunities to exploit.

11. CSS Layout Techniques
CSS Layout Techniques catalogs search engine friendly web site templates based on Cascading Style Sheets (CSS). All code is made freely available for download. The site also includes links to various online CSS resources and tutorials, appropriate for both the novice and the seasoned CSS veteran.

12. RSS Feeds Submit
RSS Feeds Submit is automatic RSS and blog submission software that submits your feed to over 80 search engines and directories automatically. The creators claim it's the quickest way to submit your feeds to the most popular RSS directories and blog search engines. You can also choose to submit your site manually to directories that require more detailed information about your feed.

13. iBusinessPromoter (IBP)
iBusiness Promoter (IBP) is a suite of professional web promotion tools created by Axandra.com that helps you with all aspects of website promotion and search engine optimization. It includes tools for optimizing your pages and links, researching keywords, submitting your site to search engines and directories and search position querying to determine how your site pages are ranking for particular keywords.

Disclaimer: Some of the functions performed by this tool (e.g. automatic submissions and search rank querying) are discouraged by Google in their Webmaster Guidelines.

14. Bid Rank
BidRank is a desktop application that you run on your PC to help you manage your PPC campaigns and automate the keyword bidding process. There are two versions of the product available: BidRank for Yahoo! which is a Yahoo! approved third party bid management tool to help you manage Yahoo! Search Marketing campaigns. Then there's BidRank Plus which works with multiple pay-per-click search engines, including Google AdWords, to help you manage multiple PPC keyword accounts.

15. Hot Banana Web CMS
Hot Banana is an easy-to-use Web Content Management System (Web CMS) that helps marketers build and manage SEO-friendly Web sites that can be automated and optimized for maximum lead generation and conversion performance. Content Management Systems are notorious for being SEO unfriendly but this one is purposely built to avoid such problems.

16. WebPosition
WebPosition is a powerful suite of tools aimed at improving your web site's search engine positioning and monitoring performance. WebPosition allows you to review your search engine rankings, target your keywords, optimize pages using built-in expertise, submit URLs to search engines and analyze conversions using WebTrends site metrics.

Disclaimer: Some of the functions performed by this tool (e.g. automatic submissions and search rank querying) are discouraged by Google in their Webmaster Guidelines.

17. Competitive Intelligence
Trellian's Competitive Intelligence provides the means to monitor your competitors' web sites to identify their major traffíc sources. You can find out which sites are responsible for sending traffíc to their pages, including search engines and the search keywords used.

18. HTML Toolbox
The HTML Toolbox from NetMechanic is an online tool that helps you discover HTML errors and syntax that prevents browsers from processing your HTML and prevents visitors (both humans and spiders) from reading your site. HTML Toolbox automatically fixes html problems upon request with one quick clíck. The Toolbox includes several tools in one, including a HTML Checker and Repairer, a Spell Checker, HTML Validator, a Browser Compatibility Checker and a Load Time Checker.

19. Web CEO
Web CEO claims to be the most complete SEO software package on the planet. The latest version of this SEO/SEM software provides the ability to research keywords and keyphrases that will bring most targeted visitors to your site; optimize your Web pages for better search engine visibility; submit your site to search engines; research, analyze and build links; manage pay-per-click campaigns; track your positions in search engines; review site traffíc statistics; get rid of errors on your sites; find bad links before your visitors do; edit your Web pages; upload any file or folder to your site and monitor the availability of your web site.

Disclaimer: Some of the functions performed by this tool (e.g. automatic submissions and search rank querying) are discouraged by Google in their Webmaster Guidelines.

20. AdWatcher
AdWatcher is a suite of tools designed to help you receive the maximum ROI for every advertising dollar you spend from online marketing campaigns, be it Google AdWords, banners, text links, or email marketing. It detects and combats clíck fraud and allows you to manage all of your ad campaigns from one easy-to-use interface. Essentially, it provides clíck fraud monitoring and ad tracking.

So there you have ANOTHER 20 time-saving tools to help you with your search engine marketing efforts. Now there's no excuse for avoiding SEM. Happy site marketing!

Perhaps one of the most helpful analytical tools you can use on your site. Google Analytics will give you a wealth of information about your site's traffíc. Where it comes from, how long it stays on your site, where it goes on your site, how well your content converts... invaluable information every webmaster should have in their possession.

Review your site's mechanics - find broken links, test browser compatibility, find bad HTML code, spot slow-loading pages, and review your spelling... all by using the NetMechanic Toolbox.

This free keyword suggestion tool will tell you how many searches are done in WordTracker and Overture for your site's keywords. Extremely valuable information since much of the web's traffíc and ecommerce is keyword driven.

This is another free site which offers many valuable webmaster's tools that will give you information about your/any site. Google PageRank, PageRank Prediction, Link Popularity, Search Engine Positions for Keywords, Backlink Checker... also Visual PageRank where you can see all the PR values of all the links on a given page - both internal and external.

Alexa tracks the web's traffíc by using the Alexa bar in a surfer's browser. Most people know it is not an accurate assessment of the traffíc on the net but it is a handy measuring stick, nonetheless. It is also a handy tool for comparing sites and seeing the long-tern traffíc trends of different sites, including your own.

Most webmasters know your raw traffíc logs are worth checking and reading. They contain valuable information about your site. Especially helpful, if you're checking for broken links on your site, you don't want to see those 302's everywhere. Close examination and regular checking of your traffíc logs and stats will point out the profitable keywords on your site.

You can use this site to find out the domain information about your site. Do you have control of your domain? Many webmasters buy their domain name thru their web hostíng company. While this is not a problem in itself, if any dispute should arise, who has administrative control of your domain; you or your hostíng company? Can you change hostíng companies?

Another valuable tool from Google which notifies you by email when your link or site is found anywhere on the web. Great for keeping track of any new links your site is getting. Many webmasters also use this handy tool to keep track of their competitors' sites. They also use Google Alerts to keep track of whenever their own name is mentioned anywhere on the web. This one would even make Orwell proud.

Many webmasters have their site hosted on shared hostíng plans, which means there can be hundreds of sites sharing the same IP address. This site lets you discover who your IP neighbors are. Why would you want to know your IP neighbors? Well like neighbors everywhere; there are good ones and there are bad ones. For example, if you have a neighboring site that uses email to sp@m, it could get your IP address blocked or shut down.

Use to this handy site to discover what your site looks like in different browsers; you could be in for a real shock.

The Google Toolbar can be placed on your browser so that when you're surfing you can see the Google PageRank of each page/site you're visiting. Many SEO experts believe Google is not giving us the true PR of a page and this bar is rather useless. However, like the Alexa rankings it is a handy measuring stick, nonetheless.

Please take this last analyzing tool with "a large grain of salt", but it is fun to use and to see how much your site is worth. Measurement here is done largely by the amount of links you have coming into your site.

In conclusion, all of these free handy tools/sites will give you a better, more complete picture of your own site. Remember, the more knowledge you acquire about your own site and your competitors' sites, the more equipped you will be to succeed. This is one case where being a "Big Brother" can truly benefit your site.

www.gekocomputers.co.uk
Anthony Thomas B.Sc Design Technology with Qualified Teaching Status.
Microsoft Certified Professional (M.C.P.)

24 hours-a-day, 8 days-a-week.
* Assistance in Computer Tuition/Training.
* Computer Building, Repairs and Upgrades.
* Networking and Routers.
* Web Site Design, Maintenance and Promotion.
* MP3/Digital Sound Recording (MIDI).
* Photography/Scanners.
* Broadband, ADSL, Video/DVD Recording.
* Newsgroups and Downloading Music, Films and Software etc.
* Antivirus, Firewall, Fighting Spam, Spyware, Spybot, Hijackers, Adware, Malware, Keyloggers, Worms, Hacker Tools, PC Parasites, Trojan Horses, Spy Programs, Trackware, Spoofing and Phishing.
* Voice Over Internet Protocol (V.O.I.P.)

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